Search Engine Optimisation
Search engine optimisation is undertaken,
in order to drive users searching for the client
to the site.
All businesses understand the importance of the Internet
as a route to market and 91% of companies in the UK are now connected
to it. Over 60% of Britons now use it – a figure that is growing
all the time and as more information goes online, consumers increasingly
turn to major search engines to find what they are looking for.
More than 80% of Internet users rely on search engines
to guide them through the vast amount of information available. This
makes search engines the most important online properties from which
to attract transaction-minded users – in fact, more than 70% of
online transactions begin with a search .
There are a few do's and don't to help search engine
visibility which alot
of web agents ignore but these would be put into
effect as a matter of course when I design and build
sites for clients but there
are in addition a few a extra tricks
which can be discussed further.