Search Engine Optimisation

Search engine optimisation is undertaken, in order to drive users searching for the client to the site.

All businesses understand the importance of the Internet as a route to market and 91% of companies in the UK are now connected to it. Over 60% of Britons now use it – a figure that is growing all the time and as more information goes online, consumers increasingly turn to major search engines to find what they are looking for.

More than 80% of Internet users rely on search engines to guide them through the vast amount of information available. This makes search engines the most important online properties from which to attract transaction-minded users – in fact, more than 70% of online transactions begin with a search .

There are a few do's and don't to help search engine visibility which alot of web agents ignore but these would be put into effect as a matter of course when I design and build sites for clients but there are in addition a few a extra tricks which can be discussed further.