Customer Relationship Management

CRM can generally be described as the methodologies, software, and Internet capabilities that help a company manage customer relationships in an efficient and organized manner.

Depending on the client adding CRM to the online package gives the added advantage at a basic level. It offers CGI based feedback and contact using tailored HTML email campaign. It enhances the flow of information between client and customer.

HTML emails can can be offered from a site through opt-in newsletter subscription, thereby increasing the database information available for ongoing marketing and sales processes. This has the added benefit of being potentially viral in nature as it has a 'forward ability' factor due to its electronic nature. A more frequent newsletter could be produced online using a standard template to simplify its management and keep customers and subscribers up to date with news in the market, as well as new product and service offerings.

Email campaigns can be produced and can also tie in with new product and service offerings. Standard templates can be produced allowing rapid implementation and maximising ROI. These campaigns again benefit from the 'forward ability' factor mentioned above.

Past clients that I have built online CRM techniques for have seen incredibly strong benefit from them and the results have meant increased revenue.