Customer Relationship Management
CRM can generally be described as the methodologies,
software, and Internet capabilities that help a company manage customer
relationships in an efficient and organized manner.
Depending on the client adding CRM to the online
package gives the added advantage at a basic level. It offers CGI
based feedback and contact using tailored HTML email campaign. It
enhances the flow of information between client and customer.
HTML emails can can be offered from a site through
opt-in newsletter subscription, thereby increasing the database
information available for ongoing marketing and sales processes.
This has the added benefit of being potentially viral in nature
as it has a 'forward ability' factor due to its electronic nature.
A more frequent newsletter could be produced online using a standard
template to simplify its management and keep customers and subscribers
up to date with news in the market, as well as new product and service
Email campaigns can be produced and can also tie in with new product
and service offerings. Standard templates can be produced allowing
rapid implementation and maximising ROI. These campaigns again benefit
from the 'forward ability' factor mentioned above.
Past clients that I have built online CRM techniques
for have seen incredibly strong benefit from them and the results
have meant increased revenue.